Auburn University Jonathan Lovelace Hall of Honor

Auburn University Jonathan Lovelace Hall of Honor

Auburn, Alabama
Honoring the Past, Recruiting the Future

Auburn University wanted an athletic Hall of Honor that would tug at fans’ heartstrings, celebrate alumni memories, and convince potential recruits that Auburn was the place to be. Tasked with developing the 5,000-square-foot exhibit, Eisterhold Associates used the time-honored concept of the “Auburn Spirit” as a central theme to tie the many elements of the exhibit together. Within the large, open space, our team worked to bring out the unique feel of the Auburn experience for everyone from oldest alumnae to the newest recruit. The design challenge went beyond the usual trophies and traditions, and in keeping with the “Auburn Spirit”, eschewed the typical “rah rah” vibe of college sports memorials—one that called for the subtle illumination of a campus culture that indelibly marks the lives of everyone who has lived it.