Spirit Wall

Spirit Wall

Auburn University Jonathan Lovelace Hall of Honor
Auburn, Alabama

To everyone who didn’t go to school there, and even to some who did, the Auburn Spirit is an elusive concept. But it’s a critical component of the school’s identity, so when EAI was hired to design its new athletic Hall of Honor, we knew that paying tribute to and illuminating the Auburn Spirit would be a mandatory challenge. So we created a 16-foot-wide video wall with 25 story options to enable visitors to get a true understanding of the spirit that pervades the campus culture and so happily binds all Auburn grads. "These video clips," said Auburn project coordinator Randy Byars, "are not meant to just be the greatest Auburn sports highlights. They tell the story about what makes Auburn special--the Auburn Family and the Auburn spirit."