Federal Reserve Banks of Kansas City and San Francisco

Federal Reserve Banks of Kansas City and San Francisco

Kansas City, MO and San Francisco, CA
Making Sense of Money

No government body is more important and less understood than the Federal Reserve. Most Americans simply have no idea what our central bank does and why its work is so important to our economic health. Beneath the dry surface of the Fed’s abstract economics lies a real world of jobs, products, mortgages, commodities, crop failures, oil shortages, and foreign trade, and Fed board members realize the importance of making their work more understandable to the public. And when they decided to try to tell their complex story, they chose Eisterhold Associates. Several times. EAI has had an ongoing, multi-project relationship with Federal Reserve Banks in San Francisco and Kansas City. They educated us on the intricacies of their story, we education them on the communications options—and the result was a successful and repeated collaboration.