International Civil Rights Center and Museum

International Civil Rights Center and Museum

Greensboro, NC
Bringing a Site to Life

On February 1, 1960, four college students sat down at the whites-only section of a Woolworth’s lunch counter in Greensboro, North Carolina, and ended up rejuvenating the Civil Rights Movement. When in 1994 the building was slated to be demolished, a group of determined citizens saw the site as too important to fall to a wrecking ball. They bought the building and hired EAI to bring it to life. The ICRCM journey starts with the story of how the courage of the Greensboro Four ignited the non-violent student movement, which became an integral cog in the engine of social change.