Lunch Counter Experience

Lunch Counter Experience

International Civil Rights Center and Museum
Greensboro, NC

Sometimes the key to a memorable visitor experience is to enhance the power of an iconic place. The Woolworth’s lunch counter in Greensboro, site of a sit-in that shook the south, is such a place. To maximize the impact of the lunch counter itself and provide appropriate historical context, EAI devised an escalator ride to immerse visitors in the event’s pre-history and get them emotionally invested in the story. Tears at the top of the escalator are not uncommon, as the transition is, according to a museum tour guide, “one of extraordinary emotion for many people.”